The dog days of summer are not kind to wine merchants. Beer is clearly the main attraction in retail stores though some wine is moving, albeit Rose and Sauvignon Blanc. But it is surprising how often I see the bright red bottle of Aperol being sold. It begs the question why is Aperol so popular?

Aperol is a bitters-based liqueur in the Amaro (bitter in Italian) category which includes Campari, Averno, Fernet-Branca, Locano brands. Aperol, owned by Gruppo Campari, has lower alcohol(15% vs 24%), less expensive, slightly sweeter and less bitter than Campari brand. Campari is popular in Negroni and Americano cocktails as well as Campari and soda. To boost Aperol sales, Campari launched “sunshine in a glass” campaign last summer in NYC and sales are up 48% since last summer.

The campaign message – drink Aperol spritzers! (BTW really tasty).

APEROL SPRITZER
– Add ice into glass, then pour in Prosecco and Aperol equal parts
– Top with splash of soda and slice of orange

DID YOU KNOW? The Difference between Apéritif or Digestif.
Aperitif from Latin verb aperire (to open) is beverage served before dinner. Digestif is served after a meal to aid digestion usually taken neat (no ice).

NEXT WINE DINNER TUESDAY, OCTOBER 15
PUCCIARELLO ITALIAN KITCHEN, EAST HANOVER

Cheers, Bob the WineGuy

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